1 00:00:05,800 --> 00:00:07,720 Human sexuality 2 00:00:07,880 --> 00:00:11,800 isn't only about reproduction needs. 3 00:00:11,960 --> 00:00:14,120 It has another meaning. 4 00:00:14,280 --> 00:00:16,760 We've been aware of it for only 100 years. 5 00:00:25,960 --> 00:00:28,480 In Flensburg lives a blonde woman. 6 00:00:28,640 --> 00:00:32,520 She posts about 3,000 packages a day. 7 00:00:32,680 --> 00:00:36,000 Her goods are easy to identify among other little packages, 8 00:00:36,160 --> 00:00:39,440 because she never writes her name in the sender box. 9 00:00:39,600 --> 00:00:43,160 She's as famous as the Flensburg index of traffic offenders. 10 00:00:43,840 --> 00:00:45,160 Beate Uhse. 11 00:00:46,320 --> 00:00:48,720 The Flensburg woman comes from the countryside. 12 00:00:48,880 --> 00:00:50,520 She says that it taught her 13 00:00:50,680 --> 00:00:54,640 to look at humans problems from a natural perspective. 14 00:00:54,800 --> 00:00:58,440 It became useful later in her life. 15 00:00:58,600 --> 00:01:01,520 ...publication stock control, dash... 16 00:01:01,680 --> 00:01:04,160 She has founded a large company, 17 00:01:04,320 --> 00:01:08,800 a mail order firm for marital hygiene with two million customers. 18 00:01:09,120 --> 00:01:12,160 ... only the ones that sold over 100 copies. 19 00:01:12,320 --> 00:01:13,120 Per month. 20 00:01:13,280 --> 00:01:16,680 Marital hygiene is the topic of many interesting books. 21 00:01:16,840 --> 00:01:21,600 This one again, maybe in green, for our report. 22 00:01:21,760 --> 00:01:22,640 Play night. 23 00:01:22,800 --> 00:01:25,320 - How many? - Approximately 400. 24 00:01:25,480 --> 00:01:26,640 Yes. 25 00:01:26,800 --> 00:01:28,560 Charismatic love. Around 500. 26 00:01:28,720 --> 00:01:30,920 Did you write it down? 27 00:01:31,080 --> 00:01:32,760 - Yes? - Love and marital life. 28 00:01:32,920 --> 00:01:35,520 Quite a few books are notably interesting. 29 00:01:35,680 --> 00:01:38,160 That's why they're so successful. 30 00:01:38,320 --> 00:01:40,960 - Perfect marriage, 100. - Yes. 31 00:01:41,120 --> 00:01:44,320 - Sexual technique, 10,000. - Yes. 32 00:01:46,760 --> 00:01:48,920 The secret of life... 33 00:01:49,720 --> 00:01:51,480 Profits are increasing. 34 00:01:52,080 --> 00:01:54,760 They amount to 20 million marks a year now. 35 00:01:54,920 --> 00:01:57,040 The Hamburg professor explains: 36 00:01:57,840 --> 00:02:02,680 An actual need is satisfied here. 37 00:02:02,840 --> 00:02:06,400 It isn't only about creating a need, as you might think. 38 00:02:06,560 --> 00:02:11,000 Some needs are already there, e.g. the need for contraceptives. 39 00:02:15,840 --> 00:02:18,400 But some people don't need contraception, 40 00:02:18,560 --> 00:02:20,280 because they've grown apart. 41 00:02:20,440 --> 00:02:23,280 All they have to do then, is open the catalogue. 42 00:02:30,040 --> 00:02:34,640 It contains many lovely pictures, and the following statement: 43 00:02:34,920 --> 00:02:38,760 "Exciting underwear and a rustling nightie 44 00:02:38,920 --> 00:02:40,840 "can do a lot for your marriage." 45 00:02:45,080 --> 00:02:48,560 And: "Products such as Oh la la or Loulou, 46 00:02:48,720 --> 00:02:50,520 "Morning star or Night kiss, 47 00:02:50,680 --> 00:02:54,880 "embellish, charm, and contribute to happy times." 48 00:02:56,160 --> 00:02:59,960 The catalogue contains things to eat and drink too. 49 00:03:00,240 --> 00:03:03,720 They are meant for "enticing togetherness". 50 00:03:04,040 --> 00:03:07,720 Enjoy them together. They will put you in a tender mood. 51 00:03:12,520 --> 00:03:15,640 Moreover, it offers, sorry for the lack of picture, 52 00:03:15,800 --> 00:03:17,920 all kinds of special devices, 53 00:03:18,080 --> 00:03:22,000 described as "very useful in many situations in life", 54 00:03:22,160 --> 00:03:23,160 such as vibrators 55 00:03:23,320 --> 00:03:26,360 providing natural sensations and the right outcome, 56 00:03:27,200 --> 00:03:28,680 etc. 57 00:03:29,080 --> 00:03:33,240 Through Beate Uhse, bookworms can find beautiful picture books, 58 00:03:33,400 --> 00:03:35,480 but also serious works 59 00:03:35,640 --> 00:03:38,920 such as "How to satisfy the male instinct". 60 00:03:39,080 --> 00:03:41,480 Some find such things unpleasant. 61 00:03:41,640 --> 00:03:44,600 They say that most of it is tasteless. 62 00:03:44,760 --> 00:03:46,760 But Mrs Uhse teaches us: 63 00:03:46,920 --> 00:03:49,080 What does "taste" mean? 64 00:03:49,240 --> 00:03:51,880 Some like Chippendale furniture, others teak. 65 00:03:52,040 --> 00:03:53,240 What can you say? 66 00:03:53,400 --> 00:03:56,000 Some wear turtlenecks, others black dresses. 67 00:03:56,160 --> 00:03:58,200 Is one tasteful and not the other? 68 00:03:58,920 --> 00:04:02,040 Mrs Uhse receives many letters daily. 69 00:04:02,200 --> 00:04:04,280 A lot of people have problems, 70 00:04:04,440 --> 00:04:09,520 often potency disorders or frigidity. 71 00:04:09,680 --> 00:04:13,560 But most of them want to know how to avoid having children. 72 00:04:13,720 --> 00:04:16,640 ... that you don't want any children anymore. 73 00:04:19,400 --> 00:04:23,400 Dot. Please, read the paragraph, quote, 74 00:04:29,600 --> 00:04:31,760 Birth control, unquote, 75 00:04:31,920 --> 00:04:34,600 in the enclosed guide. 76 00:04:35,440 --> 00:04:38,160 On average, each method 77 00:04:41,200 --> 00:04:45,520 is approximately 98 % effective. 78 00:04:46,720 --> 00:04:51,080 The company says someone turns to Beate Uhse every six seconds. 79 00:04:51,240 --> 00:04:53,120 Does she answer personally? 80 00:04:53,280 --> 00:04:54,120 Not at all! 81 00:04:54,280 --> 00:04:57,960 She has a fitting reply ready for each problem: 82 00:04:58,120 --> 00:05:01,560 sentences, whole paragraphs and whole letters. 83 00:05:01,720 --> 00:05:03,600 Templates come from a machine 84 00:05:03,880 --> 00:05:05,960 that types the letter in a flash. 85 00:05:06,120 --> 00:05:09,720 Then a woman signs her name, by hand. 86 00:05:09,880 --> 00:05:11,840 Problem solved, 87 00:05:12,000 --> 00:05:14,040 in a fast and personalised way. 88 00:05:14,200 --> 00:05:15,480 Some people complain. 89 00:05:15,760 --> 00:05:20,400 Do you believe that serious problems such as impotency and frigidity 90 00:05:20,560 --> 00:05:23,160 can be solved with a catalogue and mail order? 91 00:05:23,320 --> 00:05:25,160 What does "serious" mean? 92 00:05:25,320 --> 00:05:27,280 If the problem's really serious, 93 00:05:27,440 --> 00:05:30,800 only the doctor can do something about it, 94 00:05:30,960 --> 00:05:32,040 if at all. 95 00:05:32,200 --> 00:05:37,160 But often, the problem originates from a mere trifle. 96 00:05:37,320 --> 00:05:40,640 Just like with your car, when something doesn't work. 97 00:05:40,800 --> 00:05:42,240 It can be a mere trifle. 98 00:05:42,400 --> 00:05:44,760 Know what it is and you can drive again. 99 00:05:44,920 --> 00:05:48,360 In the same way, maybe we can help people, 100 00:05:48,520 --> 00:05:52,120 with just a tip, and everything goes back to normal. 101 00:05:52,520 --> 00:05:56,560 Frigidity and impotency disorders aren't mere trifles. 102 00:05:56,720 --> 00:06:02,400 These are very specific problems we're talking about, 103 00:06:02,560 --> 00:06:04,360 that are mentioned here. 104 00:06:04,520 --> 00:06:07,520 You don't get rid of them with a prescription. 105 00:06:07,680 --> 00:06:11,600 They require a lengthy conversation, an examination, 106 00:06:11,760 --> 00:06:13,400 sometimes even tests, 107 00:06:13,560 --> 00:06:16,440 an interview with the partner, etc. 108 00:06:16,600 --> 00:06:18,080 A whole procedure 109 00:06:18,240 --> 00:06:24,200 which can only be done in a doctor's office, 110 00:06:24,360 --> 00:06:25,720 but not like this. 111 00:06:33,880 --> 00:06:37,360 As all these hard-working women couldn't do it all, 112 00:06:37,560 --> 00:06:40,480 Beate Uhse has purchased a computer. 113 00:06:40,640 --> 00:06:44,240 It satisfies 36,000 customers an hour. 114 00:06:44,440 --> 00:06:45,320 Quite crucial. 115 00:06:45,560 --> 00:06:47,680 So many people want something. 116 00:06:48,120 --> 00:06:49,800 Why? Here's the explanation. 117 00:06:49,960 --> 00:06:52,800 Our children learn nothing about sex at school. 118 00:06:52,960 --> 00:06:56,040 And if you live a dissipated life in this country, 119 00:06:56,280 --> 00:06:57,440 you go to prison. 120 00:06:57,680 --> 00:07:00,760 We have powerful moral principles in Germany, 121 00:07:00,920 --> 00:07:02,480 double principles, even. 122 00:07:02,640 --> 00:07:04,960 Beate Uhse makes her living from them. 123 00:07:21,520 --> 00:07:24,880 Areas with the strongest morals, Bavaria and Rhineland, 124 00:07:25,120 --> 00:07:29,120 are where she has the most customers. 125 00:07:29,280 --> 00:07:30,200 She explains: 126 00:07:30,400 --> 00:07:34,880 These are the most populated areas, with large agglomerations. 127 00:07:35,040 --> 00:07:39,400 Over there, people are a bit more liberated, more cheerful, 128 00:07:39,560 --> 00:07:42,560 more open-minded towards life in general, 129 00:07:42,720 --> 00:07:44,480 and towards sexuality too. 130 00:07:44,640 --> 00:07:48,680 People in Cologne and Schleswig-Holstein are different, 131 00:07:48,840 --> 00:07:49,640 aren't they? 132 00:07:55,560 --> 00:07:59,480 They're also the areas where she gets the most penal charges, 133 00:07:59,640 --> 00:08:04,000 because pious people there still hold ideals and moral principles. 134 00:08:04,160 --> 00:08:08,040 In heathen Flensburg, all her adverts have been withdrawn, 135 00:08:08,200 --> 00:08:11,840 except for one that cost 100 marks. 136 00:08:13,160 --> 00:08:15,240 We should neither get angry 137 00:08:15,400 --> 00:08:19,160 at Beate Uhse, nor admire her. 138 00:08:19,320 --> 00:08:22,760 We should take this phenomenon just as it is. 139 00:08:22,920 --> 00:08:25,240 Like a business, 140 00:08:25,400 --> 00:08:28,640 you could say, a small-minded business, 141 00:08:29,680 --> 00:08:35,120 that distributes products for, in the legal sense, a licentious usage, 142 00:08:35,280 --> 00:08:38,280 although these products definitely have a function, 143 00:08:38,440 --> 00:08:40,720 in our times.