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Mrs de Galard,
you are the producer of Dim Dam Dom.
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It is one
of the most revolutionary shows on TV.
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Where did the idea for this show
come from ?
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A year ago, Mr Contamine asked me
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to develop a women's programme
for the second channel.
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There was nothing revolutionary
to the project on paper.
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It was a succession of segments,
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with some very short ones,
and that was revolutionary.
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Some were 1-2 mn long,
and up to 15 mn.
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For one hour
there are up to 10 segments
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with very different people.
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What is the guiding principle
of the programme?
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We want to inform the public
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through high-quality images,
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and now high-quality sound.
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What lies behind
this quest for aestheticism?
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I would like to make
as many people as possible
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aware of the problems
surrounding and affecting them.
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By people I mean women, basically.
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So that they can see
their daily surroundings
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with some taste
and some sense of quality.
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I try to infuse the images
with that same quality.
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I tend to lean
toward the 2nd dimension,
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and for an issue...
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To look neat,
a topic cannot be left raw.
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It must be thought-through,
worked-out and well-prepared.
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And then...
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We may end up with a...
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with an image which may seem absurd
30
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to someone who didn't watch it
or didn't understand.
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But this image will be able to move,
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because of our regard for quality,
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it will move people
with inquiring minds,
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who are actually
the target of this show.
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You say you want to introduce
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everyday issues to female viewers,
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by showing them images
constituting associations of ideas.
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We have a fashion segment
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featuring little sailors,
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which were everywhere this year
presented by all the designers.
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We show these fashion models
in front of Jules Verne scenes,
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because a Jules Verne exhibition
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is about to open
at the Bibliothèque Nationale.
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And we want to link
those sailor costumes
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to Captain Nemo.
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Our aim is to place the sailors
from today's fashion, spring '66,
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in the news.
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Not only fashion news:
our models aren't standing on a catwalk.
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They are connected to Jules Verne,
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who wrote
20,000 Leagues Under the Sea,
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and connected the sea to his work.
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This segment was shot
by a fashion photographer,
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a young man called Just Jaeckin.
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Vadim has worked for us,
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as well as Agnès Varda,
for a segment to be shown later on.
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Regular movie directors work for us.
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They adapt to the television format
and to Dim Dam Dom,
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in order to take part in this magazine.
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I'm fairly happy
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because until now,
the show has been watched and enjoyed
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by a certain group of people.
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They say it's high-quality, refined,
smart and sophisticated...
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Whatever.
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They take their hat off to the show.
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I have yet another goal.
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I want as many women as possible
to watch it.
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How can you get them to?
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Let them turn their TV to it just once,
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on a day they know
we're showing something about fashion.
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They watch for 10-15 minutes.
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If they don't like it, so be it.
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But at least they tried it.
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My dream is that
as many viewers as possible
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discover,
through Dim Dam Dom,
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new means of expression
and TV production.
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Subtitles: C. Bourgogne,
L. Serris, T. Close-Koenig & E. Fuchs.